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Internet News:
(internetnews) May 5, 2006
What Makes a Good Standard?
LAS VEGAS -- There are usually some clear indicators whether a particular standard is going to be successful. At least that's the view of John Roese, CTO of networking technologies at Broadcom, and Paul Congdon, CTO of HP's ProCurve division.
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The pair of networking CTOs addressed a sparsely attended Interop session about what they consider the next big things in terms of standards.
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(internetnews) May 5, 2006
Microsoft's 'Massive' Ad Campaign
If you're looking for a new Lexus or soft-drink, don't turn on the TV. Go gaming.
Ads delivered by Microsoft's newest acquisition, Massive Inc., will soon start appearing within games played with Xbox LiveR, MSN Games and other Microsoft online services.
Integrating two areas receiving greater attention from the software giant, Microsoft's purchase of New York-based Massive links its new AdCenter with its successful Xbox LiveR subscription service.
Analysts believe the in-game ad market will be worth $700 million by 2010.
Typically, in-game ads are 15 seconds long and inject themselves into a videogame as a poster, billboard, television screen or soft-drink can. Advertisers include brand-name entertainment, auto or telecom companies.
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(internetnews) May 5, 2006
Cisco, The Borg And The Future of Networking
LAS VEGAS -- Reporter's Notebook: After spending the better part of a week in Vegas looking at the latest and greatest that networking vendors have to offer at the Interop 2006 conference, I've come to a few conclusions.
First, the world of networking and Las Vegas are two of a kind when it comes to indulging in excess. Secondly Cisco is the Borg (of "Star Trek" fame).
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